Level up with our comprehensive wealth platform
FiNet offers independent advisors access to the resources they need to meet clients’ evolving needs
FiNet offers independent advisors access to the resources they need to meet clients’ evolving needs
Custom Lending
Cash Management Solutions
Alternative Investments
Business Owner Advisory Services
Executive Planning
Outsourced Chief Investment Officer
Trust & Estate Planning
Comprehensive Wealth Planning
Insurance Services
Family Wealth & Culture Services
Portfolio Management
Philanthropic Services
We have invested over $1 billion in Advisor Gateway, our centralized technology platform that puts tools like eMoney, PPA by Aladdin, Salesforce, Black Diamond, and over 200 more a click away. And our investment continues as we turn feedback from advisors into further improvements, and develop AI solutions that help you focus your time where it matters most.
Your clients deserve a best-in-class experience, and we aim to deliver it. In fact, our commitment to developing intuitive digital tools is why Wells Fargo Advisors was ranked #1 in Client Satisfaction with the Wealth Management Digital Experience among Advised Investors by J.D. Power in 2025.
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J.D. Power’s 2025 U.S. Wealth Management Digital Experience Study is a benchmarking study of large U.S. wealth management firms assessing investor digital experiences across websites and mobile apps. Data was collected June–August 2025 from investors who identified Wells Fargo Advisors as their primary wealth management firm, had interacted with the firm’s website or mobile app in the past year, and reported either an advised or DIY relationship. Results were weighted by market share, panel source mix, and evaluated channel to support comparability across firms. A minimum number of 100 surveys total and at least 30 surveys for each channel are required to be included. Survey included feedback on 4 main categories: Design, System, Information, and Tools/Capabilities. Study is independently conducted, and the participating firms do not pay to participate; however, use of award and promotional materials is subject to a license fee.