Create a financial practice tailored to fit your life, clients and legacy.

Welcome to FiNet

The independent brokerage channel of Wells Fargo Advisors

How it Works About Us

The benefits of owning your own business with the support of a full-service firm.

Branding Control

The choice is yours - leverage the Wells Fargo Advisors Financial Network name or create your own.

Access to Support & Technology

Receive industry-leading operational and back-office admin support and access to SmartStation ®, our full-service investing and planning suite of advisor tools.

Build Your Own Client-Service Model

Build relationships your way and offer the products and services you and your clients want.

Resources of a Large Established Firm

Access to start-up backing, investment research, a shared risk management team, and more.

Full Operational Authority

You make the decisions about your office, way of working, staffing, and tools.

Guidance From Experts

You’re supported by your individual transition coach and a network of FiNet team members.

View the Process

Remember when being an FA was fun?

Build your own practice with Wells Fargo Financial Network and get the freedom and benefits that make it exciting to go to work.

“If I was going to build a business, I wanted to build it independently. My clients were with me because of me, not just because of the logo on the financial statement.”
Michael Cowan
FiNet FA
View Advisor Testimonials

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