Kevin Kozuszek

Grow your practice

Kevin Kozuszek

First Vice President, Director of Marketing

Building a Successful Marketing Strategy

It begins by answering three simple questions

“Our group spent nearly 18 months travelling around the country together and looked at all sorts of different opportunities,” Steve said. “We were coming from a wirehouse and felt like WFAFN provided the resources and name recognition needed for us to do business the way we wanted to.”

“Our goal is to help advisors make smart marketing decisions that will provide a return on their investment in growth.”

WFAFN’s marketing group serves as the direct marketing support for financial advisors and helps grow Wells Fargo & Company’s independent broker dealer through the strategic marketing and branding of WFAFN.

As Kozuszek explains, “We believe a successful marketing strategy begins with three simple questions: Who do you serve? How do you serve them? What makes your practice unique?”

By initially focusing on these three questions, advisors are able to think about their practices in a way that is relevant to both their current clients and prospects. Then, Kozuszek and his team help WFAFN business owners create sustainable marketing programs they can use to build their businesses and enhance their personal brand.

“We want to help advisors learn to use marketing tools in ways that will add value to the advisors and their clients,” says Kozuszek.

While many advisors can successfully implement standalone marketing executions, Kozuszek says he often finds that these projects are not tied into the practice’s business objectives.

“Our team acknowledges that these marketing executions are important, but they tend to be more impactful and sustainable when tied into a practice’s objectives. We work to help business owners turn these ‘orphan projects’ into an inclusive marketing strategy.”

Kozuszek feels the most rewarding aspect of marketing is working with business owners and seeing their custom-tailored programs come to life.

So why WFAFN?

“WFAFN is all about people. WFAFN is individualized to provide outstanding resources for both the people in the home office and the people who run their own practice,” says Kozuszek. “It’s fulfilling to work with financial advisors who have worked their entire careers to build successful businesses. And it’s exciting to think that with the integration of a successful marketing campaign, we can see their practices grow into something larger than they ever thought they could be.”

“We believe a successful marketing strategy begins with three simple questions: Who do you serve? How do you serve them? What makes your practice unique?”

Investment products and services are offered through Wells Fargo Advisors Financial Network, LLC (WFAFN).